Campaigns are where your outreach comes to life. In Overloop, a campaign is made up of a sequence: a series of touchpoints (email, LinkedIn, conditions, delays) that guide how you engage with your prospects.
Sequences Types
Email-only sequences
LinkedIn-only sequences
Multichannel sequences (email + LinkedIn)
Sequence Components
Emails → Personalized, automated emails sent from your connected accounts.
AI vs Manual → You can use AI-generated emails or create them manually. With AI-generated emails, you can choose to manually write the subject line.
LinkedIn steps → Connection requests, messages, and LinkedIn profile visits.
Delays → You can choose whether weekends are counted or not.
Conditions → Branch logic based on attributes (e.g., email available, opened an email, replied, etc.). Conditions let you send prospects down different paths, so you can personalize touchpoints depending on their actions.
Example Use Cases
Multichannel outreach: Start with a LinkedIn connection, follow up with an email, and circle back with a LinkedIn message if no reply.
Fallback flows: If no email is available, ensure that prospects are directed to a LinkedIn-only sequence. This sequence needs to be created manually in Overloop using the Condition step to define different paths for your prospects; it is not applied automatically.
Nurturing campaigns: Re-enroll prospects into a follow-up campaign when they visit your website but don’t reply to the first campaign.
Best Practices for Building Sequences
Mix channels wisely → Use both email and LinkedIn to boost response rates, but make sure there is enough delay between each touchpoint so prospects aren’t overwhelmed.
Keep it thoughtful → There’s no strict limit on the number of steps. Longer sequences can span months or even years, as long as touchpoints are spaced appropriately to maintain engagement.
Use delays strategically → Space out your touchpoints to avoid feeling spammy. Timing is crucial: prospects’ priorities may change over weeks or months (e.g., new board decisions or budget considerations). Spreading actions out increases the chance of reaching them when they are ready. Outbound timing can be tricky, so thoughtful pacing makes a big difference.
Segment your prospects → Create tailored campaigns for different buyer personas instead of one generic sequence.
Plan for throughput → Remember that LinkedIn has much stricter Smart Limits than email. For higher volume, balance multichannel campaigns with some email-only campaigns.