The Conditions step lets you split your process into multiple paths based on specific filters. This helps you send tailored communications depending on your prospect’s behavior or information.
How Conditions Work
You can create conditions based on:
Prospect information (e.g., has an email address, country, role)
Tracking actions (e.g., opened an email, clicked a link, visited a page)
Other campaigns or sequences (e.g., previously engaged in another sequence)
You can also combine multiple filters in a single condition step.
Examples:
1. Email vs LinkedIn Example
You can split prospects depending on whether they have an email address:
Has an email address → send an AI-generated email.
No email address → continue with a LinkedIn profile visit or outreach.
Here’s a visual example:
Note: Using multiple filters allows you to create more advanced paths and highly personalized communications.