Track when your prospects visit your website to gain insights into their engagement and improve your outreach strategy. This feature helps you trigger follow-ups, nurture campaigns, and better prioritize leads.
How to Implement Page Visit Tracking?
Go to Settings > Tracking
Copy the tracking script code displayed under Page Visit Tracking.
Paste this code just before the closing
</body>tag on any website pages you want to track.
Limitations
Tracking may not work under certain conditions:
If the prospect uses an ad blocker or other tools that block cookies.
If the browser blocks cookies entirely.
If the prospect uses private/incognito browsing mode.
If the prospect navigates directly by typing a URL instead of following a tracked link or email.
How To Track Prospect Page Visits?
There are several ways to check which prospects visited the pages you’re tracking:
1. Email notifications
You can choose to receive an email each time a prospect visits a tracked page. This is not enabled by default, but you can turn it on in your Settings > Notifications.
2. Filters in the Prospects tab
Use filters to display only the prospects who visited tracked pages. Click + Add filter and choose one of these options:
Visited a page – filter by whether a prospect has visited any tracked page.
Number of page visits – filter by how many times a prospect has visited.
Visited page date – filter by the date of their visit (on/before/after a specific day).
Visited page title – filter by the page title.
Visited page URL – filter by a specific URL.
3. Prospect panel
Open an individual prospect’s panel to see a history of their page visits directly within their profile.
4. Campaign reporting
From the Dashboard tab of a campaign, you can check the number and percentage of prospects who visited that campaign’s tracked pages.
5. Visits funnel report
Go to Reports > Outbound > Visits funnel to see the full journey of your prospects: Contacted > Opened > Clicked > Visited.
