Overloop supports several LinkedIn actions that can be used in your campaigns. Understanding how these actions work can help you build more effective outreach sequences.
To add a LinkedIn action, click the "+" button between sequence steps and select one of the available LinkedIn actions.
LinkedIn Actions
LinkedIn Profile View
This action visits a prospect's LinkedIn profile to increase visibility and warm up interactions before sending a connection request or message.
LinkedIn Connection Request
This action sends a connection request to the prospect. Once accepted, the prospect becomes a 1st-degree connection and can receive LinkedIn messages.
LinkedIn Message
LinkedIn can only send messages to 1st-degree connections. It does not support the sending of InMails (available with Premium LinkedIn accounts).
Therefore, in a campaign sequence, you should always have a LinkedIn Connection Request step before attempting to send a message.
Check Connection on LinkedIn
This condition checks whether a prospect is already a 1st-degree connection. You can use it to create different paths in your sequence.
For example, if the prospect is already connected, you can send a message directly. If not, you can first send a connection request.
Example Sequence:
A typical LinkedIn sequence may look like:
Visit Profile
Connection Request
Delay
Check Connection on LinkedIn
LinkedIn Message