If you rely on email for sales, marketing, or customer communication, ensuring that your emails actually reach inboxes is crucial. Poor email deliverability means lost opportunities and damaged credibility. The good news? By correctly configuring your DNS settings, you can improve deliverability and protect your brand.

At Overloop AI, we help businesses optimize their email outreach. As part of your onboarding, we’ll work with you to set up four essential email authentication records. These settings don’t just improve Overloop’s performance—they enhance the deliverability and security of all emails sent from your domain.

SPF prevents spammers from sending emails on your behalf. It tells email servers which services (e.g., Gmail, Outlook) are authorized to send emails using your domain. Without SPF, your emails might be flagged as spam or even blocked entirely.

What You'll Need to Do: Ensure that SPF is correctly configured for your domain. While you don’t need to add anything specific for Overloop AI, we’ll help you check that your SPF setup is valid and properly structured.

DKIM adds a digital signature to your emails, proving that they haven’t been tampered with. This helps prevent phishing attacks and increases trust with email providers like Gmail and Outlook.

What You'll Need to Do: Make sure DKIM is correctly enabled on your domain. While Overloop AI does not require a specific DKIM entry, we’ll help verify that your existing DKIM configuration is correctly set up.

DMARC builds on SPF and DKIM by specifying how email providers should handle messages that fail authentication checks. It also allows you to monitor who is sending emails on behalf of your domain.

What You'll Need to Do: Implement a DMARC policy that aligns with your SPF and DKIM setup. We’ll guide you on best practices for configuration.

By default, when you include links in your emails, they are tracked through a third-party domain. Setting up a tracking domain (CNAME record) ensures that links in your emails appear as if they are coming directly from your own domain. This improves deliverability and builds trust.

What You'll Need to Do: We’ll provide you with a CNAME record to set up in your DNS settings.

Since these changes require access to your domain’s DNS settings, they are typically handled by your IT team. During the Onboarding, we’ll send an email with clear instructions to the right person. It can then swiftly be done by them.

Properly configuring SPF, DKIM, DMARC, and your tracking domain doesn’t just help with Overloop AI - it benefits all email communication from your domain. It protects your brand, increases trust, and ensures your messages land where they should: in inboxes, not spam folders.

For detailed setup instructions, check out our DNS settings documentation.

Need help? Our team is here to assist!