A good way to do sales prospecting and outbound sales at scale is to test and iterate.
Key Performance Indicators (KPIs)
Overloop allows you to measure different metrics:
Opens: Do prospects open my emails?
Clicks: Do prospects click on the link I send them?
Replies: Do prospects reply to my emails?
Page visits: Do prospects visit the pages on my website?
Reports
Overloop gives you 2 different kinds of reports to track your success:
Overall reporting: an overall view of your prospecting activities for your whole account.
Campaign performance: used to understand how a specific campaign performs.
Overall reporting
All your account results and metrics can be seen in the Reports section, divided into 2 tabs:
Account activity
The Account Activity tab gives you an overview of your account's activity, grouped by different criteria (date or source of creation, etc.).
Available reports:
Organizations
Prospects
Notes
Outbound
Look at the performance of your outbound emails in funnels and graphs and make step-by-step comparisons between up to 5 campaigns.
Available reports:
Replies funnel: contacted > opened > replied
Visits funnel: contacted > opened > clicked > visited
Bounces & opt-outs
Email distribution
LinkedIn distribution
Campaign performance
The Dashboard tab, available when you open a campaign, gives you the campaign statistics.