A good way to do sales prospecting and outbound sales at scale is to test and iterate.

Key Performance Indicators (KPIs)

Overloop allows you to measure different metrics:

Reports

Overloop gives you 2 different kinds of reports to track your success:

Overall reporting: an overall view of your prospecting activities for your whole account.
Campaign performance: used to understand how a specific campaign performs.

All your account results and metrics can be seen in the Reports section, divided into 2 tabs:

The Account Activity tab gives you an overview of your account's activity, grouped by different criteria (date or source of creation, etc.).

Available reports:

Look at the performance of your outbound emails in funnels and graphs and make step-by-step comparisons between up to 5 campaigns.

Available reports:

The Dashboard tab, available when you open a campaign, gives you the campaign statistics.